After finalizing the shooting concept and storyboards, we equipped and decorated the studio. The project had tight deadlines, requiring shooting 7 different outfits over two days - one day for the collection photoshoot, and another for the ad video. The tasks at each stage were complex and diverse. Despite the challenging timelines, we managed to successfully bring our vision to life.

The heroine effortlessly navigates the space, strutting along walls and ceilings. This was made possible through the combined efforts of the cinematographer and the editing director. We used a 360-degree moving camera during the shoot, allowing for smooth changes in angles and perspectives. In post-production, we seamlessly stitched together frames from different parts, resulting in sequences where the heroine defies gravity and bends the laws of physics.

The majority of stunning shots in the video were brought to life using practical special effects, including various configurations of light lamps, laser devices, and shadow play. However, CGI graphics were also present. For instance, in the scene where the heroine's eyes reflect glowing hearts and in other parts of the video where these neon heart contours scatter around Lyubov Aksenova.

You may wonder what a fashion shoot has to do with saving the planet? In terms of the overall set design, elements of the decorations and objects for stylistic solutions on the set were not environmentally friendly. However, Lyubov Aksenova is well known for advocating against plastic, fur, and anything harmful to our planet.

To contribute to a good cause, we purchased medicines and animal feed for the shelter, along with other essential items. During the video shoot, we strived to use eco-friendly materials for the decorations, making our production zero-waste: construction materials and fabric remnants were also delivered to the shelter.