About

I’m a producer first with a director background, with 12+ years of experience managing high-end commercial and animation projects.
I run projects end-to-end: from the first bid and schedule to delivery and wrap.
On the producing side, I handle line producing and bridging the gap between agencies/brands and production teams from preprod to post-production pipelines (CGI, VFX) and delivery specs. I scope jobs, build budgets, manage crews and vendors, lock locations, and keep complex shoots on time and on budget across different countries. I love solving problems and organizing chaos into spreadsheets without drama. I’m actually so obsessed with workflow efficiency that I built my own JS-based estimate tool to accelerate bidding and track actuals (you can check it out here).
As a director, I focus on clear, fast storytelling for commercials and branded content. My editing background helps me make tighter decisions on set and shoot only what the cut really needs. This mix lets me remove friction in the whole pipeline.
EXPERTISE / SKILLS
  • – Line | PM –
    PRODUCING

    Budgeting, Scheduling, Permits, Bidding

    SOWs, RFPs & Client Relations

    Vendor & Crew Management

    Post: VFX pipelines, CG, Color & Sound

    Managing shoots in the US, Europe, Asia

  • – Live Action & Animation –

    DIRECTING

    Commercials, Branded Content, Docs

    Treatments, scripts, and storyboards

    Directing talent and non-actors on set

    Working with agencies and in-house teams

    Video Editing (Premiere Pro Expert)

  • – From brief to script –
    CREATIVE DEVELOPMENT
    Creative Strategy & Concepting
    Scriptwriting & Storyboarding
    Pitch Deck Creation & Presentation
    Brand Storytelling & Content Strategy
    Format Development for Social/Digital
TOOLKIT
Post-Production
Adobe Premiere Pro, After Effects, DaVinci, Frame.io, Ps, Figma, 3Ds Max
Project Mgmt
Asana, Trello, HubSpot, SpreadSheets
Cameras & Gear
RED, Arri, Sony (all formats)
GenAI
Midjourney, Sora, Runway, Kling, VEO, Suno, ElevenLabsl, N8N, JS