On the one hand, the items are familiar to everyone, and no one doubts their necessity. On the other hand, it is important not to go overboard and not to slip into vulgar stories. Besides, Santehnika-online is the largest plumbing store, but it is far from the most recognizable one. And the client wanted to identify the videos with the brand as much as possible.

So, we decided to combine the purity and elegance of white porcelain with three brand colors, add a bit of humor, and a young couple who had to equip their new bathroom. We recalled a familiar situation when one has to spend hours and days shopping for that very bathtub or toilet bowl.

How many hours do you have to spend in traffic jams on the way to regular (offline) stores where the choice is very much limited? And we compared it with a huge selection of plumbing fixtures for any budget available at Santehnika-online.

We played out conditional situations, thus hinting that any of us could become a hero of such events. Each situation in the video matched a particular brand color, and the entire environment had to exist within the framework of this color scheme.

In the end, after a whole day of building the scenery and a day of shooting, we managed to create clips full of branding, toilet bowls, bathtubs, and satisfied heroes, who purchased everything from the Santehnika-online store. In addition to the videos, we recorded a jingle and created a radio commercial.

You can see all the fun in the backstage video from the shoot.