The Art of Korean Laundry Detergent Packaging
Our Herb Story's packaging design as a case study in effective branding
In the realm of laundry detergents, the challenge of standing out on the shelf is as much a matter of visual appeal as it is of cleaning efficacy. 'Our Herb Story,' a Korean laundry powder brand, has embraced this
challenge by developing two innovative packaging concepts that not only captivate the eyes but also communicate the product's essence without a language barrier.
Concept One:
Iconography That Speaks Volumes
The first concept hinges on the power of pattern and illustration. By incorporating universally recognizable icons such as washing machines, clothing items like jackets, shirts, jeans, children's attire, and underwear, the packaging transcends cultural and linguistic boundaries. This visual shorthand leverages bright, consumer-friendly packaging to convey the product's purpose instantly. The primary advantage is its accessibility to non-Korean speakers, fostering trust and ease of use through visual storytelling.
This approach is complemented by a striking color scheme that combines purple and muted acid green, setting a minimalist yet bold design apart from its competitors. The use of contrast is strategic, drawing the eye and distinguishing the product in a crowded marketplace.
This approach is complemented by a striking color scheme that combines purple and muted acid green, setting a minimalist yet bold design apart from its competitors. The use of contrast is strategic, drawing the eye and distinguishing the product in a crowded marketplace.
Concept Two:
Korean Landscapes as a Symbol of Purity
The second concept draws inspiration from Korean landscapes, using nature's intrinsic purity to mirror the product's cleaning capabilities. Phrases like "Crystal Mountains," "Snowy Peaks," and "Mirror-like Waters" are often associated with cleanliness. In this design, these natural elements are used as metaphors for the purity and freshness that Our Herb Story aims to deliver with its detergent.
The landscape imagery serves a dual purpose: it evokes the pristine quality of the product while also paying homage to the beauty of Korea's natural vistas. This connection not only appeals to the consumer's sense of aesthetics but also taps into their emotional association with nature's tranquility and the comfort of clean clothes.
The landscape imagery serves a dual purpose: it evokes the pristine quality of the product while also paying homage to the beauty of Korea's natural vistas. This connection not only appeals to the consumer's sense of aesthetics but also taps into their emotional association with nature's tranquility and the comfort of clean clothes.
Creative Art Director: Ivan Us
Designer: Irina Shake
